Our transparency approach
Our transparency approach
At Les Fondeurs d'Histoires, every creation is born primarily from an idea, an emotion, a memory, or a universe that we imagine ourselves.
Behind each candle, each wax melt, and each scented object lie hours of reflection, research, writing, sketching, testing, and artisanal manufacturing.
Because we attach great importance to the trust you place in us, we want to explain to you with complete transparency how our creations come to life and how we use certain digital tools, including artificial intelligence.
Artificial intelligence does not create our universe for us.
It helps us bring to life a universe we have already imagined.
It all starts with an idea... ours.
Before the image, before the label, and sometimes even before the fragrance, there is a story.
This story is imagined by us.
We choose its universe, its characters, its era, its atmosphere, the emotions we wish to convey, and the personality we want to give to each fragrance.
We then write a first version of the narrative. Artificial intelligence can then assist us in improving certain passages, correcting phrasing, enriching a description, or working on the fluidity of the text.
But it never decides the story for us. The ideas, narrative choices, ambiance, and final version remain entirely ours.
Each text is then reread, corrected, modified, supplemented, and sometimes rewritten several times by us until it corresponds exactly to what we want to tell.
From imagination to illustration
Our visuals also begin long before the use of a digital tool.
We imagine
Story, setting, era, colors, ambiance, characters, and details are defined by us.
We sketch
We make notes, research, and hand sketches to lay the groundwork for the scene.
We direct
We transform all our ideas into very precise instructions to obtain the desired proposals.
We rework
Each selected visual is manually corrected, modified, harmonized, and validated before its publication.
Once the story is written, we conduct our own research, take notes, and draw sketches to define the composition of the scene.
We think about colors, light, materials, objects, characters, their positions, and the many small details that will convey the atmosphere we have in mind.
All these ideas, sometimes very numerous and scribbled in disarray, are then transformed by us into extremely precise instructions, called "prompts", allowing an artificial intelligence tool to generate different proposals.
We then analyze these proposals, reject some, keep others, and start again as many times as necessary.
No visual is published automatically. The chosen result is systematically reworked manually: colors, details, textures, composition, light, and coherence with our brand identity are checked before validation.
Each published illustration is therefore the result of numerous human decisions and a genuine work of artistic direction.
An immersion, never an illusion
This is probably the point we care about most.
The use of creative illustrations or artificial intelligence tools is never intended to mislead you about the product you are buying.
Their role is entirely different: they allow us to extend the story of a fragrance and to visually transport you into the universe we have imagined around it.
becomes the starting point of a story.
opens the door to a unique universe.
helps you cross that door and project yourself into it.
Thus, a fragrance can take you to the dusty workshop of an old herbalist, another to the middle of the harvest, to a forgotten library, a gourmet kitchen, or even to the heart of an imaginary journey.
Each scent has its story. Each story has its atmosphere. Each illustration is an invitation to enter it.
However, when we present the product you will actually receive, our photographs faithfully show the candle, wax melt, or object sold, with its true container, format, colors, and finishes.
The human element remains at the heart of each creation
The tool can assist us. The decisions, however, remain ours.
What we decide
- The fragrances we select
- The stories and characters
- The atmosphere of each collection
- The sketches and visual intentions
- The artistic direction
- The final texts
- The chosen illustrations
- The corrections and touch-ups
- The manufacturing of our creations
- The final validation of each content
What artificial intelligence does not do
- It does not imagine our brand for us
- It does not choose our scents
- It does not decide our stories
- It does not manufacture our products
- It does not perform our tests
- It does not publish any content automatically
- It does not make any commercial decisions
- It does not replace our perspective or our sensitivity
A tool also present behind the scenes
Like other digital tools, it can also assist us in the daily management of our business.
We also use artificial intelligence as an assistance tool for certain tasks related to our communication and the management of our activity.
It can notably help us improve the phrasing of a text, structure certain information, prepare content, research different avenues, or assist us in certain administrative tasks.
Again, nothing is published or decided automatically.
Each text, each publication, each visual, and each content intended for our customers is reread, adapted, corrected, and validated by us before its distribution.
Our commitment
For us, artificial intelligence remains one tool among many, just like a camera, editing software, or layout software.
It can help us concretize certain ideas, but it will never replace our imagination, our sensitivity, our artistic direction, or our artisanal savoir-faire.
Every creative decision is made by us.
Every story is conceived by us.
Every universe is imagined by us.
Every creation is validated by us.
Our ambition remains the same: to offer you sincere and immersive artisanal creations, where each fragrance invites you to discover a new universe, while remaining faithful to our values of transparency, authenticity, and quality.
"We do not ask artificial intelligence to imagine for us. We use it to help us bring to life the stories we already have in mind."